Specifications
| book-author | Gary Armstrong, Philip T. Kotler, Valerie Trifts, Buckwitz |
|---|---|
| publisher | Pearson Canada; 6th edition (Canadian) |
| file-type | |
| pages | 736 pages |
| language | English |
| asin | B01KX9XJGE |
| isbn10 | 134470524 |
| isbn13 | 9780134470528 |
Book Description
Relevancy and currency are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven; 2-year cycle; and; loaded with interactivity. This latest new content model; rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: after; during and even before class.
The eBook; Marketing: An Introduction 6th Canadian edition (PDF) by makes teaching and learning marketing much more effective; more enjoyable than ever and easier. Its streamlined approach strikes a careful balance between ease of learning and depth of coverage. College students will see how customer value–creating it and capturing it – drives every good marketing strategy.
NOTE: The prices are in US$. Only Marketing: An Introduction 6th edition (Canadian) in PDF form is included in this purchase. No online codes are included.
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