Marketing Research – An Applied Approach – 5th Edition

Dr Naresh K Malhotra is Professor Emeritus; College of Management; Georgia Institute of Technology; USA. He has consulted for business; nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management; Asia Best B-School Award.

Dr Dan Nunan is Lecturer in Marketing at Birkbeck; University of London; having previously been a member of faculty at Henley Business School; University of Reading. Prior to his academic career Dan held senior marketing roles in the financial services and technology sectors.

Dr David Birks is a Professor of Marketing at Winchester Business School; the University of Winchester; England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.